Thee Ideal Gus is a sprawling experimental collective originating from Hamilton, New Zealand, in the early 1990s. Born from the same prolific underground "gene pool" that produced acts like Pumice, Armpit, and G.Frenzy, the group is characterized by a fluid, loosely defined membership and a steadfast commitment to lo-fi, improvised, and chance-based recording.
Celebrate Psi Phenomenon is a drone, noise and experimental music-focused label from Upper Hutt's Campbell Kneale, the prolific performer behind Birchville Cat Motel and Black Boned Angel. The label often utilises a distinctive wallpaper aesthetic to their cover designs.
The label was particularly prolific from the mid 1990s until around 2008.
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Prolific cassette, CDr and lathe-cut label run by Clayton Noone (aka CJA) and utilised by a fair few New Zealand (and some overseas) artists since the mid 1990s. Their first few years of releases had distinctive spray-painted covers. The original Don Lonie was billed as 'America’s No. 1 high-school assembly speaker', who recorded several albums for popular Christian record labels in the early 1960s.
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Fantastic folky lo-fi group from Dunedin from the super-prolific Clayton Noone and ex-Ho' Dogs guitarist Kaaterama Morehu - who sadly passed away in 2020.
"At their best, The Strange Girls made ruminative, repetitive and atmospheric bummer folk"
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Now defunct label run by Richard Francis - aka Eso Steel. 20City released a total of 4 albums and a handful of single-length releases before Francis re-established the sub-label CMR, distributing both through the Auckland-based Acroma mail-order website.
An experimental / noise label with releases from New Zealand, Japanese and American artists with Richard Francis central to most of the releases.
Biography Solo releases from Armpit‘s Sugar Jon. Discography The Pit Master [W/ Cja, Smokehouse Root Don Lonie For CashRdl017] 5 Hard Rock Solo Cassette…