Thee Ideal Gus is a sprawling experimental collective originating from Hamilton, New Zealand, in the early 1990s. Born from the same prolific underground “gene pool” that produced acts like Pumice, Armpit, and G.Frenzy, the group is characterized by a fluid, loosely defined membership and a steadfast commitment to lo-fi, improvised, and chance-based recording.
The noisy, lo-fi and experimental one-man band of prolific multi-instrumentalist Stefan Neville who has been releasing DIY punky folk masterpieces since the mid 1990s (and continues today).
Prolific cassette, CDr and lathe-cut label run by Clayton Noone (aka CJA) and utilised by a fair few New Zealand (and some overseas) artists since the mid 1990s. Their first few years of releases had distinctive spray-painted covers. The original Don Lonie was billed as ‘America’s No. 1 high-school assembly speaker’, who recorded several albums for popular Christian record labels in the early 1960s.
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